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Report Highlights – Focus on West Africa

Each year, we collect data from the international and regional hotel chains regarding their future hotel openings in Africa. The 14th edition of our annual survey has a record of 42 contributors, reporting pipeline activity totalling around 80,300 rooms in 447 hotels in 42 of Africa’s 54 countries as
of Q1 2022. This paper reports on the highlights of the report, with a special focus on West Africa.

Hotel Chain Development Pipelines in Africa 2022

Regional Summary

 

 

2018

2019

2020

2021

2022

 

Hotels

Rooms

Hotels

Rooms

Hotels

Rooms

Hotels

Rooms

Hotels

North Africa

118

28,303

122

28,702

119

29,050

134

31,547

166

Sub-Saharan Africa

294

46,731

270

44,395

283

47,684

289

47,855

281

TOTAL

412

75,034

392

73,097

402

76,734

423

79,402

447

grafico

The pipeline in sub-Saharan Africa is down 6% in 2021 (measured by rooms), whilst in North Africa, the total is up by 12%. This is the first year in many that the sub-Saharan African pipeline has decreased, and this is for three main reasons: fewer new opportunities in the region; the opening of some 2,700 rooms in 15 hotels last year, and a pipeline “cleansing” which the hotel chains do periodically (the last one was in 2019) to remove some no-hopers. When analysed according to country and by the number of rooms in their pipeline, the top ten countries represent 67% of the total hotels in the survey and 74% of the rooms.

Hotel chain development

Hotel Chain Development Pipelines in Africa 2022

Top 10 Countries by Number of Rooms

 

 

 

Hotels

Rooms

1

Egypt

85

21,281

2

Morocco

50

7,209

3

Nigeria

33

5,619

4

Ethiopia

29

5,206

5

Cape Verde

17

4,639

6

Algeria

15

3,202

7

Kenya

24

3,155

8

South Africa

21

3,133

9

Tunisia

14

2,918

10

Senegal

13

2,693

 

Total

301

59,055

Egypt not only leads the country table, with over 21,000 rooms in 85 hotels (up 20% on last year), but is streaking ahead of the pack, with almost three times the number of rooms in second-placed Morocco, and almost four times Nigeria, which was top of the table for so many years. With continued signing activity (20 hotels with approximately 5,250 rooms last year), Egypt now accounts for more than 25% of the total pipeline.

Looking specifically at West Africa, the Top 10 countries are:

Hotel Chain Development Pipelines in Africa 2022

Top 10 Countries by Number of Rooms – WEST AFRICA

 

 

 

Hotels

Rooms

1

Nigeria

33

5,619

2

Cape Verde

17

4,639

3

Senegal

13

2,693

4

Ghana

15

2,212

5

Côte d’Ivoire

12

1,896

6

Benin

6

1,082

7

Guinea

4

669

8

Niger

2

538

9

Mauritania

2

354

10

Sierra Leone

2

306

 

Total

106

20,008

Accomodation projects in Liberia, Burkina Faso, and Togo, represents 26% of the total

Hotel Chain Development Pipelines in Africa 2022

Top 10 Cities/Resorts by Number of Rooms – WEST AFRICA

 

 

 

Hotels

Rooms

1

Lagos

17

2,604

2

Abuja

11

2,250

3

Dakar

11

2,058

4

Accra

13

1,837

5

Abidjan

10

1,756

6

Boa Vista

2

1,235

7

Santiago

6

1,114

8

Sal

2

1,054

9

Cotonou

5

972

10

Conakry

4

669

 

Total

81

15,549

The region’s “big” cities are in the Top five, and note that Cape Verde has three cities/resorts in the Top 10, featuring some “big beach boxes” by the likes of Barceló and Meliá, both from Spain. Looking at the development activity of the hotel chains in West Africa, it’s led by Marriott International and Accor, which between them account for an amazing 41% of the West Africa pipeline – and an even more amazing 51% of the entire Africa pipeline!

Accra

Hotel chains

Hotel Chain Development Pipelines in Africa 2022

Top 10 Hotel Chains by Number of Planned Hotels – WEST AFRICA

 

Rank by Hotels

 
  

Units

Rooms

Average Size

1

Marriott International

26

4,884

188

2

Accor

21

3,598

171

3

Hilton

9

2,072

230

4

Radisson Hotel Group

7

1,143

163

5

Barceló Hotel Group

6

1,758

293

5

Meliá Hotels & Resorts

5

1,743

349

6

Azalaï

4

799

200

7

Hyatt Hotels & Resorts

4

742

186

8

Louvre Hotels Group

4

516

129

9

Mangalis

4

359

90

10

Ascott

3

419

140

Barceló, Meliá, Azalaï, and Mangalis have a greater focus on West Africa than the other chains, some of whom have large pipelines in North Africa (particularly Egypt and Morocco). Marriott International, Accor, Hilton, and Radisson are planning to open hotels under several of their numerous brands in West Africa:

Hotel Chain Development Pipelines in Africa 2022

Brands by Chain – WEST AFRICA

 

Marriott International

Accor

Hilton

Aloft

Four Points by Sheraton

JW Marriott

Le Méridien

Marriott Executive Apartment

Marriott Hotels & Resorts

Protea Hotel

Residence Inn

Renaissance

Sheraton Hotel

Westin

Adagio

Fairmont

Grand Mercure

Ibis

Mantis

Mercure

MGallery

Mövenpick

Novotel

Pullman

Sofitel

DoubleTree by Hilton

Hilton

Hilton Garden Inn

Conclusion

Although the chains expect 16 new hotels to open in West Africa this year and 30 in 2023, their expectations are frequently overly optimistic – following a positive trend in 2019, the actualisation of hotel deals (the proportion that opened compared to what the chains expected to open) was less than 30% in both 2020 and 2021 – for obvious reasons.

Hotel Chain Development Pipelines in Africa 2022

Anticipated Opening Years of Pipeline Deals – WEST AFRICA

 

Anticipated Opening Date

Hotels

Rooms

2022

16

2,405

2023

30

5,089

2024

25

6.059

2025

16

2,732

2026

7

1,039

2027

2

592

2028 and later*

14

2,708

The data provided in this 14th annual report are a mixed bag, with good signs and some not-so good ones. The total development pipeline is up on last year – not a lot, but up is up! There are four new countries with new branded hotel deals, including Burkina Faso in West Africa, and 2021 was a good year for several hotel chains in terms of signings, especially as they could get back out there and sign in person. There is no evidence that any deals were lost due to owner cancellations; there have been numerous delays, but this is a global phenomenon, not just in Africa.

In short, if you want to know more about the culture of any country, look at our Blog.

Author: Trevor Ward (Managing Director W Hospitality Group)

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